Air New Zealand Launches New Uniform - Travel And Tour World (2025)

Thursday, April 10, 2025

Air New Zealand has unveiled its spectacular new uniform, a breathtaking collection that radiates the airline’s profound connection to Aotearoa and its rich cultural heritage. This extraordinary design, a fusion of bold prints, vibrant colors, and meticulous craftsmanship, is set to captivate the global travel industry.

The uniform, a collaborative masterpiece by the globally acclaimed fashion designer Emilia Wickstead and the esteemed tā moko artist Te Rangitu Netana, marks a pivotal moment for Air New Zealand. This innovative collection illuminates the unique essence of New Zealand, presenting a visual narrative that transcends the conventional boundaries of airline attire.

Worn by 6,000 Air New Zealand employees worldwide, the airline’s uniforms have consistently served as a powerful symbol of its identity. This new design, a testament to the airline’s commitment to cultural preservation and artistic innovation, continues this illustrious tradition. Emilia Wickstead and Te Rangitu Netana’s visionary collaboration has produced a collection that is both distinctive and deeply meaningful.

Key pieces within the collection, such as ‘The Fine Print – Dress’, exemplify Emilia Wickstead’s mastery of her craft. This dress features the intricate kōwhai print, a design steeped in cultural significance. ‘The Collective Thread – Shirt’, another remarkable piece, showcases the striking purapura whetū patterns. This versatile shirt, designed to be worn by cabin crew and ground staff alike, highlights the collection’s inclusivity and adaptability.

The Ie Faitaga, a traditional garment, is set to be trialed by Pasifika team members, underscoring the airline’s unwavering commitment to inclusivity and cultural representation. New designs for pilots include a bold pinstriped suit, featuring a kiwi feather print lining, symbolizing leadership, prestige, and the unique spirit of Aotearoa.

Air New Zealand Chief Executive Greg Foran has articulated the profound significance of this uniform. He emphasizes that this collection transcends mere apparel, serving as a vivid celebration of the airline’s people, culture, and core values. “For us, this is more than just a uniform. It is a celebration of our people, our culture, and our values,” Foran states.

He further emphasizes Air New Zealand’s unwavering commitment to innovation and cultural expression. “Air New Zealand has never been about standing still or blending in. We have a tradition of being bold, showcasing what makes us unique, and celebrating our team members. Our new uniform encapsulates everything we stand for – a combination of innovation, rich cultural heritage, and a deep sense of pride and belonging.”

Designer Emilia Wickstead describes the Air New Zealand uniform as a passion project, a dream realized. She expresses a deep respect for the heritage and unique identity of New Zealand’s people and land. “Designing the Air New Zealand uniform has been an incredibly personal project for me. At the heart of it was a deep respect for the heritage and the unique identity of New Zealand’s people and land. It was essential to me that this uniform tells a meaningful story about Aotearoa.”

Wickstead’s vision extends beyond aesthetics, aiming to create a uniform that empowers individuals and inspires pride. “I wanted to create a uniform that empowers individuals and inspires pride in all who wear it and see it. For me, good design should always evoke a sense of pride and occasion, and I believe this uniform will do just that.”

Te Rangitu Netana’s meticulously hand-drawn prints bring powerful narratives to life, reflecting Aotearoa, Air New Zealand, and its people through storytelling woven into Emilia Wickstead’s design vision. “Each print is a story, deeply rooted in the traditions and values of Aotearoa,” Netana explains. “The patterns on this uniform are a reflection of the land, the sea, and the connections that bind us all as Kiwi.”

Netana’s role as a Māori artist on the world stage carries a profound responsibility. “As a Māori artist on the world stage, I feel a deep responsibility in ensuring our culture is represented in a way that is authentic and meaningful. I’m proud that these designs have found a place in Air New Zealand’s uniform, bringing te ao Māori to designs that show up all over the world.”

A closer look at the collection reveals a harmonious blend of vibrant colors, creative prints, and refined tailoring. Key pieces include:

• The Fine Print – Dress: This dress, featuring the tūī knot neckline and the kōwhai print, is inspired by the story of Ngatoro-i-Rangi, symbolizing protection, responsibility, and belonging.
• The Collective Thread – Shirt: This versatile, inclusive design, with its bold prints and tūī knot neckline, is designed to be worn by any crew or ground staff member.
• The Wrap Around – Trench: This sleek and stylish piece, featuring a purple pinstripe, offers both craftsmanship and comfort.
• The Woven One – Ie Faitaga: This cultural garment, to be trialed by Pacific people, celebrates the rich heritage of the Pacific community.
• The Runway Cut – Waistcoat: This new waistcoat for male crew members and ground staff cloaks the wearer in mana and authority.

Air New Zealand is thrilled to share this new uniform with the world, beginning with the uniform reveal ahead of onboard wearer trials, commencing in May 2025. Following a period of testing and feedback from uniform wearers across the airline, the new uniform will be rolled out across Air New Zealand’s network, with team members proudly wearing it from 2026. This meticulous process ensures that the uniform not only meets the airline’s aesthetic standards but also provides comfort and functionality for its employees.

This new uniform is a powerful representation of Air New Zealand’s commitment to cultural preservation, artistic innovation, and employee empowerment. It is a testament to the airline’s dedication to showcasing the unique beauty and heritage of Aotearoa to the world. The travel industry is poised to witness a new era of airline style, one that is both visually stunning and deeply meaningful.

Air New Zealand, a beacon of Kiwi hospitality and innovation, stands as a prominent figure in the global aviation industry. More than just an airline, it embodies the spirit of Aotearoa, weaving its unique cultural tapestry into every aspect of its operations. From its distinctive livery to its warm, welcoming service, Air New Zealand consistently strives to deliver an unparalleled travel experience.

Founded in 1940 as Tasman Empire Airways Limited (TEAL), the airline’s journey has been one of continuous evolution. Initially focused on trans-Tasman routes, it gradually expanded its reach, becoming a symbol of New Zealand’s connection to the world. A pivotal moment arrived in 1965 when it was renamed Air New Zealand, reflecting its growing national significance.

Air New Zealand’s commitment to innovation is a hallmark of its identity. It has consistently embraced cutting-edge technology and sustainable practices, positioning itself as a leader in the aviation sector. This forward-thinking approach is evident in its fleet, which features modern, fuel-efficient aircraft designed to minimize environmental impact. The airline’s dedication to sustainability extends beyond its fleet, encompassing initiatives aimed at reducing waste and promoting responsible tourism.

Central to Air New Zealand’s success is its unwavering focus on customer experience. The airline’s service is renowned for its warmth and authenticity, reflecting the Kiwi spirit of hospitality. Flight attendants, often referred to as “Kiwi hosts,” are trained to provide personalized and attentive service, ensuring that every passenger feels welcomed and valued. This dedication to customer satisfaction has earned Air New Zealand numerous accolades and a loyal customer base.

Air New Zealand’s cultural identity is deeply intertwined with its brand. The airline proudly showcases Māori culture, incorporating traditional designs and language into its branding and onboard experience. This cultural integration is not merely superficial; it reflects a genuine respect for New Zealand’s indigenous heritage. The airline’s commitment to cultural preservation is evident in its partnerships with Māori artists and organizations, ensuring that Māori culture is represented authentically and respectfully.

The airline’s route network connects New Zealand to key destinations across the Pacific Rim, Asia, and North America. Its strategic hub in Auckland serves as a gateway for travelers exploring the stunning landscapes and vibrant cities of New Zealand. Air New Zealand’s extensive domestic network also plays a crucial role in connecting communities across the country, fostering economic growth and social cohesion.

Air New Zealand’s brand is synonymous with adventure and exploration. Its marketing campaigns often feature breathtaking visuals of New Zealand’s natural beauty, inspiring travelers to embark on unforgettable journeys. The airline’s commitment to promoting tourism extends beyond its advertising, encompassing partnerships with tourism operators and initiatives aimed at showcasing New Zealand’s unique attractions.

The airline has also navigated challenges, adapting to economic fluctuations and global events. Its resilience and adaptability have been crucial to its long-term success. Air New Zealand has demonstrated a remarkable ability to weather storms, emerging stronger and more focused on its core values.

In recent times, Air New Zealand has further solidified its commitment to sustainability. The airline has invested in research and development aimed at exploring alternative fuels and reducing carbon emissions. This proactive approach reflects a recognition of the aviation industry’s environmental responsibilities and a determination to create a more sustainable future.

Air New Zealand’s impact extends beyond its commercial operations. It plays a vital role in connecting New Zealand to the world, fostering cultural exchange, and promoting economic development. The airline’s commitment to its people, its culture, and its environment has earned it a reputation as a global leader in the aviation industry. It stands as a powerful ambassador for New Zealand, showcasing the best of Aotearoa to the world.

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